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Newsletter 
EP. 141
September 25, 2020
We Kid You Not: YouTube Puts New Emphasis on Age-Appropriate Content
This week's digital marketing news: YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift. YouTube changes how they handle age-restricted content, Ahrefs nails it with new Webmaster Tools, Google makes enhancements to local ads, and the LinkedInterface gets a facelift.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- Must Read
- Watch Us In Action
- YouTube turns to automation to more consistently apply age restrictions
- Ahrefs Webmaster Tools- why SEOS can’t have nice things
- HubSpot launches sales tools for the new normal
- Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes
- LinkedIn rolls out redesign with stories + more
New Keyword Recommendation in a Pest Control account today.
It's good to know that 2020 hasn't affected Account Recommendations. Still as valuable as always. 👍#ppc #ppcchat pic.twitter.com/vm7AfzrPhF
— James Svoboda 🕊🐢|👥👊|💀🗡 (@Realicity) September 22, 2020
Wherever you sit on the whole brand bidding debate you can't argue with this data below 🤓
11 week average without a brand ad:
Paid + Organic CTR = 36%11 week average with a brand ad:
Paid + Organic CTR = 72.28%Data pulled from SA360 for an exact match brand term.#ppcchat pic.twitter.com/vCVeuJ18OU
— James Webster (@PPC_Webster) September 18, 2020
- Voicemail from Azeem regarding Facebook’s 20% text policy
- Facebook removes the 20% text limit on ad images
- Google Ads may have stopped running on September 21st
- Google Ads policy regarding first-party data
- Google Ads API is now available to all
- Disappearing conversion reporting in Google Ads
- Google search query data update
- Voicemail from Cole Soldwisch on LinkedIn retrgeting
- Google now supports shipping details schema for product results
- Google Web Creators blog
- Bing Voice search on Bing.com
- Google rolling out video appointments, online classes to local business profiles
- Google launches a work-tracking tool and Airtable rival, Tables
- Unsplash partners with Google for Web Stories
- Google Discover surfaces podcast episodes
- Google is shutting down paid Chrome extensions
- Introducing the next wave of AI at scale innovations in Bing
- Spotify adds an interactive feature for podcasts with launch of ‘Polls’
- Google Web Stories WordPress plugin officially released
- YouTube brings back more human moderators
- .gay is finally here
- Google Maps gets a COVID-19 layer
- Quibi explores strategic options including possible sale
- TikTok and WeChat will be barred from US starting Sunday
- Trump approves Oracle/TikTok deal, securing the app’s future in the US
- Facebook launches ‘Facebook Business Suite’, an all-in-one management tool for Facebook and Instagram
- Facebook expands rights manager to detect copyrighted image use across Facebook and Instagram
- Pinterest officially launches new Story Pins format in beta
- Twitter to start testing voice DMs
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