In this week’s digital marketing news, Google Ads launches combined audiences, public opinion is requested by the FTC, Google tests rewarding faster sites, publishers express excitement over Google Discover, Instagram from FACEBOOK teases hiding likes in the US, Twitter drafts a deepfake policy, Nike breaks up with Amazon, and this Instagram account exists to expose phony entrepreneurs.
Listen above and read the full show notes below.
This Week’s Digital Marketing News [02:20]
- [02:20] Combined audiences have arrived for Google Ads search campaigns
- [06:57] Important Update for All Creators: Complying with COPPA
- [11:12] Chrome May Warn Users of Slow Pages Before They Click
- [12:57] Publishers see mobile traffic spikes from Google Discover
Must-Read Marketing Articles of the Week [42:00]
Take of the Week [15:13]
- Demographic bid adjustment simulator (Age & Gender)
- In-stream video ads now released in the UK for the TRAFFIC objective.
- Search Engine Land unveils Periodic Tables of PPC at SMX East
- Freelance Advertisers Need Parental Coverage Too
- Instagram Will Test Hiding ‘Likes’ in the US Starting Next Week
- Google Tests Removing A Site’s Normal Snippet When Featured Snippet Is Displayed
- Instagram Stories launches TikTok clone Reels in Brazil
- Twitter drafts a deepfake policy that would label and warn, but not always remove, manipulated media
- Facebook Pay is a new payment system for WhatsApp, Instagram, and Facebook
- Google Update Response Falls Short of Expectations
- Facebook Transparency Report
- You can now report a spammy user on the Google Maps app.
- Google My Business discontinues toll free phone support
- Nike Pulling Its Products From Amazon in E-Commerce Pivot
- Google plans to offer checking accounts next year