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This week in digital marketing news, Instagram becomes an online shoppers paradise (designer litter boxes and all), Facebook takes action against the negative side of targeting, and Google finally announces their official core update name. Plus, the true spending of political ads on Facebook is revealed and Brian Peters from Buffer shows us the art of caption engagement. As always, you can check out the show notes down below for all the links in today’s episode.
Show notes:
Must Read Marketing Article of the Week:
Google’s official core update name has been announced:
This Week’s Digital Marketing News:
- Instagram Will Now Let You Buy Things Directly Through the App
- Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads
Lightning Round:
- LinkedIn taps Bing search data for interest targeting
- Google Ads now makes reporting column recommendations
- Goodbye green? Google testing black “Ad” label in Search
- Save time with Google Ads import updates in Bing Ads Editor
- Q&A On Google – Showing Questions That Need Answers In Search
- The Internet Archive is working to preserve public Google+ posts before it shuts down
- Take a look at the updated Sitemaps report…
- One year in, Facebook’s big algorithm change has spurred an angry, Fox News-dominated — and very engaged! — News Feed
- Google Stadia announced, a game streaming service for Chrome, Android, and TVs
- A New Home for Facebook Gaming