Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!). All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.
First, video assets are being introduced to Google responsive display ads. You can select up to 5 videos from your Youtube page to be a part of your campaigns.
Second, the new combination reports will show users what ad combination of images, text, dynamic feeds, and videos is their top performer.
Third, Google will check your ads with a strength showcard that makes sure that users ads are the best they can be before going live.
Joshua Hardwick helps to explain what anchor text is, how it influences rankings, and if it can be useful in 2019. Read this week’s MRMAOTW to discover all you need to know about anchor text including:
What is anchor text
Types of anchor text
How anchor text influences search engine rankings
Study 1: Anchor text influence across 19,840 keywords
Study 2: Surrounding link text influence across 16,000 pages
Should you build links with specific anchors in 2019?
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