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In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to take your email list from 0 to 100 real quick.
EP. 119
April 24, 2020
The Shop Heard 'Round the World. Google Shopping to Feature Organic Listings
In this week's digital marketing news, shop organic listings on Google's shopping tab til you drop, Google Ads isn't playing Guess Who with advertiser identity verifications, Facebook campaign budget optimization goes from obligatory to optional, small business meets Google Ads credit, Google organizes search results into separate subtopics on the sidebar (say that 5 times fast), and learn how to take your email list from 0 to 100 real quick.
- [04:30] Google Makes it Free to Sell Products in Search Results
- [07:26] Breaking: Google Ads to Require Identity Verification
- [10:42] What to Know About Facebook’s Reversal of the Campaign Budget Optimization Requirement
- [13:07] Google Ads Releases Details Around the $340m Credit for SMBs
- [18:47] Google Search tests sidebar with subtopics on desktop web
Good Vibes & Marketing Wins
[22:39]
[24:33]
[30:45]
- CNN matches new digital ad spend for Coronavirus messaging
- Quora Revamps Ad Manager Interface
- Google Waives Ad Serving Fees for News Publishers
- Google Ads keyword planner forecasts reflect market changes
- Good advice for pros in the marketing world during a lockdown
[46:25]
- Google launches search tips for when the query doesn’t return great matches
- A new Optimize feature to keep your website updated through COVID-19
- New Google Government Benefits Schema For COVID-19 Announcements
- YouTube to Show Creators What Time of Day Their Audience is Online
- Google not indexing new content again
- Local businesses can solicit GoFundMe donations via Bing Places
- Google & Facebook Must Pay Australian Media to Use Their Content
[57:47]
- LinkedIn to Let Users Add Polls to Posts
- Instagram Live Streams Can Now Be Viewed on the Web
- Instagram wants to move all of the Lives you’ve been watching to IGTV
- Facebook Tests Adaptive Color Backgrounds for Profiles
- Facebook & Instagram to Show Where Popular Pages Are Posting From
- TikTok Is Launching New Parental Controls to Better Protect Minors in the App
- Facebook Adds New Measures to Limit the Spread of COVID-19 Misinformation
[67:35]
[71:23]
Marketing Technology Landscape Supergraphic (2020): Martech 5000 — really 8,000, but who’s counting?
Went Viral - Quarantine House [73:37]
Freebies [76:14]
- Search Engine Journal eSummit Virtual Conference 2020
- First Annual Paid Search Association Convenes On Zoom 2020
Not Political [78:52]
[79:47]
[83:12]
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