Podcast Addict 
Apple Podcasts 
Overcast 
Pocket Casts 
Google Podcasts 
Castbox 
Radio Public 
Breaker 
Spotify 
Anchor 
Stitcher 
Youtube 
Newsletter 
Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence's all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.
EP. 146
October 30, 2020
A Moment of Clarity for Webmasters. Microsoft Launches Clarity Analytics.
This week's digital marketing news: Microsoft gives Google Analytics a run for its money with new Clarity product for webmasters, new YouTube features that creators won't want to sleep on, Adobe has predictions about 2020 online holiday shopping, and Pinterest announces a slew of new eCommerce features.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- Cool Tool
- Must Read
📣 Now generally available: Microsoft Clarity is a #free-to-use #analytics product built to help website managers improve their website experiences by better understanding site visitor behavior. What are you waiting for? Learn how to sign up now 👇! https://t.co/ERC4w21OPB
— Microsoft Advertising (@MSFTAdvertising) October 28, 2020
Live Interactive Demo: https://clarity.microsoft.com/
YouTube ads include new viewing options
Adobe's 2020 online holiday shopping predictions
Pinterest rolls out 5 new updates for merchants
Clearly it was that last 3% that failed them!
😂😇
— Ed Leake (@EdLeake) October 29, 2020
Someone asked me to define canonical tag, but make it sassy.
Me: You know that bitch who shows up to the pride parade prep party in glitter, & spread glitter to everyone so glitter appears in all rooms & on all guests. Ya, the canonical is pointing the finger at her, the first. pic.twitter.com/NkKEDsXBf8
— Adam Riemer (@rollerblader) October 27, 2020
New alert showing up in accounts (s/o @timothyjjensen)
Learn More takes you to the generic help window. If you inspect the button, it has this URL attached https://t.co/YMguFNpg5G.
Only relevant to those using eCPC on display, I think?#ppcchat @MarketingOClock pic.twitter.com/i3zWfjhUiX
— Greg (@PPCGreg) October 26, 2020
Noticed a new option for "longer headlines" in Google Ads automated extensions
These are probably enabled in your accounts if you haven't seen them before
I'd love the opportunity for more characters while controlling messaging, but oh well🤷♀️#ppcchat pic.twitter.com/n0XxIoi8qm
— Christine Zirnheld (@shepzirnheld) October 26, 2020
- Google political ads policy to restrict ads after election day & claim that claim results
- The fight over the fight over California's privacy future
- Real-Time SEO: US 2020 Election - SEO Battleground in Google SERPs: Trump vs Biden & Top SEO Winners
Google Discover shows News explicitly made for Google News Showcase. Until today, I saw them only in Google News. @rustybrick pic.twitter.com/RXrXKlvR2j
— Teresa Wolf (@Teresa__Wolf) October 25, 2020
When it comes to Google Featured Snippets, there is often more than what meets the eye 👀
In my latest post, I highlight the Featured Snippet bolding function – a subtle hint for relevance
-> Emboldened Featured Snippets: A Subtle Hint for SEO Relevance https://t.co/wbWammSECy
— Brodie Clark (@brodieseo) October 28, 2020
- Instagram extends time limits on live streams to 4 hours, will soon support archiving
- Shopify partners with TikTok to help merchants with their marketing campaigns
- Snapchat Adds New Barcode Scanning Capacity for Selected Products, Providing Further Insight
- TikTok Launches New Notification System to Help Creators Understand Video Removals
- Facebook steps into cloud gaming — and another feud with Apple
Last week I asked people to “submit your company landing page” and I’d rewrite it.
Well, we did it! I teamed up with Annie Maguire, one of the best copywriters in the business.
Hopefully, this gives you an insight into the mind of a pro copywriter.
THREAD...
— Harry's Marketing Examples (@GoodMarketingHQ) October 28, 2020
We're droppin' all the knowledge
on your favorite platforms
Start Listening