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Google announced new Passage-Based ranking back in October that will potentially have major ramifications on overall rankings and future content creation (hopefully for the better!).
On this month's episode of Marketing O'Talk, Christine "Shep" Zirnheld & Greg (@gregfinn) are joined by Cindy Krum and Casie Gilette to discuss both what it means from a technical standpoint and how it may impact your content creation plans, and of course some rants.
Meet our guests
Cindy Krum, CEO and founder of Mobile Moxie found at @suzzicks on Twitter
Casie Gillette, Senior Director of Digital Marketing at KoMarketing found at @casieg on Twitter
Introduction
YouTube Video: Google Passages – What They Are & What They Are Not
Full Video: Google Search On 2020
[02:25] Part I: What are Google Passages?
[5:30] Part II: Ranking & Indexing
[14:41] Part III: What Passage-Based Ranking Means for Content
[27:03] Part IV: Potential Pros & Cons
[32:14] Part IV: The Passage-Filled Future