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EP. 163
February 26, 2021
Recommendation Accepted: Google Optimizes the Partners Program
Spotify's latest advertising announcement is music to our ears, while Facebook temporarily takes news content down (under) in response to proposed Australian legislation. And big news - Google changes the Partners program again! But this time it's nothing to be dismissed. In fact, we're rejoicing!
- Skip ahead to your favorite segments
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- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Must Read
- Watch Us In Action
A draft that never went live. This should be an insightful conversation. I redacted the rep's name to protect the innocent. Got to love automated systems.
Here is an idea if impressions = 0 do not send email. #ppcchat pic.twitter.com/YBfQHPndJl
— Lawrence Chasse (@lchasse) February 23, 2021
Random PPC Trivia I learned today:
A negative keyword will only prevent your ads from showing up if that word appears within the first 16 words of a search term.
16+ word search terms are still very rare but huh what a weird quirk.
— Mark Irvine (@MarkIrvine89) February 18, 2021
- Responsive Search Ads Are Now Default Type For Google Ads
- Attribution Reports Now Include Youtube And Display Ads - Google Ads Help
- Spotify Debuts New Tools For Creators To Make Interactive Podcasts
- Youtube Is Adding New Ways For Creators To Make Money
- Youtube Adds New Comparative Data Tools In Youtube Studio, And Info On Other Channels Your Audience Watches
- Youtube Says That Its Tiktok-Like 'shorts' Feature Will Be Expanded To Us Users Next Month
- Google: Focus Less On Individual Pages & More On Category Pages
- Linkedin Adds New Tools For Company Pages, Including Content Recommendation And Lead Gathering Options
- Twitter Launches Live Test Of Voice Recordings In Dms
- Clubhouse Faces New Security Questions After Significant Data Breach
Linkedin Announces New Initiatives To Support Covid-19 Recovery Efforts - Tiktok Announces New Live-Stream Partnership With Ufc
- Snapchat Shares New Insights Into Gen Z Consumption And Engagement Trends
- Snapchat Publishes New Data On The Rising Effectiveness Of 6-Second Ads
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