Google Ads Extension Leads Users to Convert Within the SERPs

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Passages officially join the ranks on Google, LinkedIn is getting in the creator support game, and the latest Google Ads extension takes a lead from social platforms.

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Update: passage ranking launched yesterday afternoon Pacific Time for queries in the US in English. It will come for more countries in English in the near future, then to other countries and languages after that. We'll update this thread as those further launches happen.

— Google SearchLiaison (@searchliaison) February 11, 2021

More about passage-based ranking, which will only impact longer, unstructured content. Scroll-to-text is not used for passages. Also, I dug a little deeper with scroll-to-text & noticed it kicked in on 12/6/20 for some sites & 2/3/21 for others. Not when passages rolled out. https://t.co/OM5cMPHQAd

— Glenn Gabe (@glenngabe) February 15, 2021

LinkedIn is the latest tech giant to launch a creator program

You ever wonder "how many people actually click that"? Just makes me wonder in Google's AI why there is even this as an option.

Just caught me as funny and I have seen this with CPC bid amounts etc… as well. Just some crazy numbers. #ppcchat pic.twitter.com/9xAjwRqlRG

— Lawrence Chasse (@lchasse) February 10, 2021

This is a pleasant surprise. "You can now add a new column to view, filter, and edit negative keyword lists applied to your campaigns." #ppcchat #googleads pic.twitter.com/QkswCrJoh8

— Jeremy Packee (@jeremypackee) February 15, 2021