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EP. 166
March 19, 2021
Don’t Bug Out! Google Ads Smart Matching May Just Be a Test
Google Ads confirms the "Smart Matching" filter spotted in the wild was a bug, squashing rumors of a new match type... for now. After all, they did acknowledge it was part of a test some advertisers opted into. Oh, and Google also released their annual Ads Safety Report.
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New match type name change request for @GoogleAds:
Broad Match -> Aggressive Match
Phrase Match -> Expanded Match
Exact Match -> Conservative MatchI would feel much better if the names adequately represented the matching.#ppcchat
— Greg Finn (@gregfinn) February 5, 2021
Just did a demo with Nextdoor. Targeting and demo are 👌👌👌 Really looking forward to checking this out. (Thanks for the $300 credit Foxy!) https://t.co/YfJ2UXksg0
— Pamela Lund (@Pamela_Lund) March 11, 2021
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