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Newsletter 
In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.
EP. 117
April 10, 2020
Amazon Product Targeting Helps Merchants Hit The Bullseye
In this week’s digital marketing news, Amazon Sponsored Ads hit the target with product targeting, Microsoft Advertising's new conversion goal inclusion option scores big with advertisers, Google's featured snippet isn't as featured as it appears, explore new shopping features on Pinterest, and Quibi kills the heart of meme sharing without skipping a beat.
- [05:17] Amazon rolls out product targeting for Sponsored Display
- [09:08] Google Delays Launch of New Partners Program to 2021
- [13:31] Microsoft Advertising adds ‘Include in Conversions’, view-through conversion options
- [16:00] Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products
- [18:42] Some Featured Snippets may not appear as the top organic result
[25:16]
[28:05]
- New chart, who dis?
- Scoop: Google to lift coronavirus ad ban
- Updates to the AdWords API and Google Ads API
- Spotify’s Self-Serve Ad Studio Exits Beta to 18 Markets Worldwide
[40:20]
- UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence
- Google freezing My Business platform is a terrible decision
- Announcing new options for webmasters to control their snippets at Bing
- Coronavirus Delays Google Chrome Cookie Update
- Google searches for ‘good news’ are at an all-time high
- GoDaddy Acquires Domain Registry of .US, .Biz, .In and .Co
- Google Offers Suggestions For Avoiding Meta Description Rewrites
- Google Publishes Guide for Structured Data with JavaScript
[53:42]
- Facebook rolls out hours and services update for COVID-19 communications
- Facebook Provides Location-Tracking Maps, New User Surveys for COVID-19 Research
- Twitter notifies users that it’s now sharing more data with advertisers
- Snapchat user engagement for app ads jumps during pandemic
- Facebook Adds Gift Card Discovery Tool, Service Impact Listings to Help Businesses Impacted by COVID-19
- Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
- Facebook Messenger launches Mac & Windows apps
- Twitter Updates Explore, Making its Listings More Location-Specific
- WhatsApp introduces new limit on message forwards to fight spread of misinformation
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