Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence's all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.

Google Confirms Rollout of Core Algorithm Update

1,000+ Winners and Losers of the December 2020 Google Core Algorithm Update

Core Update December 2020 - Google's Christmas present?

Today, we launched our first ever Future of Commerce report 🎉

Want to know what commerce will look like in 2021? 👀

Preview our predictions below 👇

— Shopify (@Shopify) December 8, 2020

YouTube Has More Ways to Build Hype For a New Video

Google is now blocking the ads publishers sell if they don’t meet Google’s standards

This didn't age well. https://t.co/GhFnYhFXWT

— Marie Haynes (@Marie_Haynes) December 3, 2020

While I knew that #Google automated smart bidding would negate other bid adjustments ... not honoring Location and Day/Hour adjustments feels careless (and self-serving to fulfill off-time inventory that may otherwise be unattractive to advertisers). #ppcchat pic.twitter.com/Ag6zrzolMR

— Brett Westerman (@brettwesterman) December 4, 2020

See the full chart here

Hey @GoogleAds - #MaxConversions is supposed to drive MORE conversions, not less...

That moment when #google spends 189.63% more to drive 37.5% fewer conversions. This bidding strategy is officially dead to me💔.#ppc #ppcchat pic.twitter.com/skWYtOyh93

— Navah Hopkins (@navahf) December 7, 2020

• Drive more, high-quality leads with lead form extensions
• Twitter Makes Frequency Capping Available for All Ad Campaign Types

Hello, ecommerce business models. My name is GMB. Nice to meet you. pic.twitter.com/3IwgAzpvDF

— Colan Nielsen (@ColanNielsen) December 3, 2020

• Google to offer audiobooks with auto-generated narrators

If you're using Google Podcasts, this means you can add more shows -> Google Podcasts on Android, iOS, and web now lets you add shows by RSS feed https://t.co/qaRVLhDRQa pic.twitter.com/4lRYlDVnRG

— Glenn Gabe (@glenngabe) December 4, 2020

Whoa, the new Page Experience indicator is now showing for some pages!

Looks very similar to the AMP icon in the current form. Likely to evolve over time.

-> Google Page Experience & Core Web Vitals Icon In Search Results by @rustybrick h/t @peyman_met https://t.co/JxLhVKSLVb pic.twitter.com/GJh7xDFFSQ

— Brodie Clark (@brodieseo) December 4, 2020

Google’s People Cards just went live in South Africa, after launching in India in August

"When you search for someone’s name and there’s a card available, you’ll see a module with the name, profession and location, which you can tap to see their card." https://t.co/1grQOd0c7H pic.twitter.com/fCOT6WVrrr

— Glenn Gabe (@glenngabe) December 4, 2020

Google testing a page experience update / core web vitals indicator icon in the search results https://t.co/ggbHAKse5F via @peyman_met pic.twitter.com/u157jKhyA7

— Barry Schwartz (@rustybrick) December 4, 2020

Well, isn't that interesting? -> Google Displaying A New Q&A Carousels In The SERPs (showing a carousel of questions/answers from across different sites). It's across both mobile and desktop: https://t.co/K7v74euN1W via @tldrMarketing h/t @type_SEO pic.twitter.com/LKeOfS0fJS

— Glenn Gabe (@glenngabe) December 9, 2020

• Apple's data-collection 'nutrition labels' for apps will begin appearing next week

📢 We’re happy to announce more API updates coming your way 🎉 https://t.co/zk7MrZMLCC

1. Fresh data & news filter in the Search Console API
2. Domain property support in the Sitemaps API
3. Guidelines on how to migrate the Discovery doc
Read more on today's blog post

— Google Search Central (@googlesearchc) December 9, 2020

• Google: Structured Data is an Extremely Light Signal
• The benefits of AMP
• How Google organizes information to find what you’re looking for

In times of uncertainty, people seek understanding and meaning. 2020 was a year of deep questioning, as the world searched "why" more than ever, according to Google Trends. Explore more trends from the year at https://t.co/JdD6lj4ru9#YearInSearch pic.twitter.com/wAfuARB3u9

— Google (@Google) December 9, 2020

• A 970% Stock Rise, Living Off Credit Card Debt & Other Misinformation on TikTok
• Instagram Tests Adding Timers to Stories to Boost Engagement

NEW! Facebook is testing a 'Guides' for Pages feature pic.twitter.com/AxTz5kwR8E

— Matt Navarra (I quit X. Follow me on Threads) (@MattNavarra) December 8, 2020

• Facebook adds carts to WhatsApp to make shopping easier
• Yelp’s Redesigned Android App Gives Users a Fresh New Look and Personalized Experience

The Bonus Section!

Unbounce #PPCChat

Additional #ppcchat Q's/Insights:

👉 Thank you pages are a HUGE missed opportunity: @DigitalSamIAm https://t.co/uYnVOkrS1P

👉 Does "Smart" marketing make you uneasy?: @MarketingByMark https://t.co/TxTIQh5dO3

👉 The future of LPs: @NeptuneMoon https://t.co/EDabHESGoL

— unbounce (@unbounce) December 9, 2020

• PPCChat Roundup by Anu of MindSwan
  • PPCChat - The Official Home of the Twitter Chat
  • PPCChat | Landing Pages & CRO For PPC | 8th December 2020

Full Circle

Sooooo. How many are considering using two MCCs next year?

One that's linked to your Google Partner profile with all your Smart Bidding clients.

And the other one where Smart Bidding isn't working out and where your Optimization Score is low.#ppcchat

— Andrew Lolk (@AndrewLolk) December 8, 2020

I have curated 400 "unsolicited" #SEO tips & some video clips that will be great for new SEOs and probably helpful as an aide-mémoire to more experienced SEOs.

Please share and enjoy ✌️
(It's too big to host on LinkedIn now)https://t.co/vqoZQaftjn

— Mark Williams-Cook (@thetafferboy) December 4, 2020

• 400 unsolicited SEO tips

REGISTER TODAY

Don't miss Marketing O'Clock Live at the SEJ eSummit!

Don't forget to join their LinkedIn group!