
- Google Ads is simplifying how to reach users on mobile
- Soon you will no longer be able to block mobile apps from display targeting, but there are several ways to narrow your audiences with new refined targeting options.
- Bing Ads rolls out Target CPA & Maximize Conversions bidding strategies
- These new strategies have been in testing for almost a year and are now available in many countries, including the US!
- Making it easier to discover data in Search
- Google is helping out journalists by providing some more structured data in table form when searching for news and more.
- Facebook updates video ad metrics & adds Moat as measurement partner
- The 3-second and 10-second video metrics on Facebook will now include unrepeated watch times.