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Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence's all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.
EP. 144
October 16, 2020
Let's Get Analytical. Google Analytics 4 Has Arrived
This week's digital marketing news: We give a warm welcome to the new/rebranded Google Analytics, attribution improvements in Google Ads, and Google Search data in Google Podcasts Manager.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- Must Read
- Introducing the new Google Analytics
- Google Ads brings YouTube into attribution fold, expands data-driven attribution to more advertisers
- Google Podcast Manager - Why podcasters need this
Google Search is an important and growing way to find podcasts. Today we’re introducing a new feature to help podcasters understand how listeners discover their content on Search. Check it out in Podcasts Manager ⇒ https://t.co/ejDUvAe9fe
— Google Search Central (@googlesearchc) October 13, 2020
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Let me get this straight. @GoogleAds wants us to trust them to run automated, smart campaigns.... but their automated, smart machine can't figure out how to accurately flag content#ppcchat
— Amalia Fowler (she/her) (@AmaliaEFowler) October 14, 2020
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ICYMI
If you are running influencer campaigns, don't forget to set up search campaigns with influencer name + generic product for the people who forget your brand. Like "Jennifer Whatsername shampoo" as the keyword. Works best if you can use their likeness on a LP #ppcchat
— Pamela Lund (@Pamela_Lund) October 7, 2020
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YOUTUBE ADS: If you added a custom CTA to your lead form on YouTube ads then please check your settings again. It seems G have just stopped using them and now brought in pre-made CTAs.
If there was ever a time for a notification then now would have been great, but no! #ppcchat pic.twitter.com/zm6rgv5cZu
— Steven Johns (@stevenjohns21) October 12, 2020
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Google Ads testing 3 expanded sitelinks in a single row #ppcchat pic.twitter.com/EwRriz1Kc7
— Andrea Cruz (@andreacruz92) October 12, 2020
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#Googleads Housing, employment, or credit advertisers must acknowledge policy changes by clicking to accept them (via notification in the accounts) before the policy goes into effect on October 19. OR you can fill out this form.https://t.co/mqm6D2MqjG #ppcchat
— Greg (@PPCGreg) October 12, 2020
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We have disabled the "Request Indexing" feature of the URL Inspection Tool, in order to make some infrastructure changes. We expect it will return in the coming weeks. We continue to find & index content through our regular methods, as covered here: https://t.co/rMFVaLht6V
— Google Search Central (@googlesearchc) October 14, 2020
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- Google My Business adds more COVID-19 health & safety checks
- Google is giving data to police based on search keywords, court doc shows
New In Data Studio: Compound conditional formatting in pivot tables
You can now create conditional formatting rules with multiple clauses using OR and AND logic in pivot tables.
Learn more: https://t.co/S4vPAzhdoF #measure pic.twitter.com/FyLyvj7R60
— Google Analytics (@googleanalytics) October 12, 2020
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We're aware of issues displaying sports scores for some US-based events. Some scores may be delayed or not available. We're working quickly to resolve this.
— Google SearchLiaison (@searchliaison) October 11, 2020
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- Google Search Console data anomalies with web stories
- Coming soon: Style your highlighted answers from Google Search
You'll soon be able to style a text fragment URL (https://t.co/WhCJhCpe4w) highlight on pages with the `::target-text` pseudo class (details: https://t.co/aH7udfG869).
```css
::target-text {
background-color: purple;
}
```Now: #:~:text=foo → 🟨🟨
Soon: #:~:text=foo → 🟪🟪— Thomas Steiner (@tomayac) October 15, 2020
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- WordPress can now turn blog posts into tweetstorms automatically
- Facebook & Instagram drop support for WordPress embeds
- Facebook announces new Messenger branding, adds new messaging features
- Twitter announces new election integrity measures as we head into the final weeks of the US presidential campaign
- HBO Max's secret to viral TikToks: Letting their interns run the account
Thread: Unfortunately, I recently had to pause all but a handful of modified broad match keywords in an account due to @GoogleAds search term visibility changes, with up to 80% of search terms being hidden.#ppcchat
— Mark T Saltarelli (he/him) (@MarketingByMark) September 24, 2020
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