Microsoft Ads to replace Manual CPC with Enhanced CPC by end of April 

Google Adds 12 New Types of Manual Action Penalties

Shop Pay expands to Facebook and Instagram

https://twitter.com/kylewmunson/status/1357507398953439232

A2: I'm still not happy, because I'd actually prefer it to be BMM that was retained over phrase. It's going to be hard to explain to newbies because phrase isn't phrase. Exact isn't exact. Words mean nothing. (1/2)
#ppcchat

— Steve Hammer (@armondhammer) February 9, 2021

New match type name change request for @GoogleAds:

Broad Match -> Aggressive Match
Phrase Match -> Expanded Match
Exact Match -> Conservative Match

I would feel much better if the names adequately represented the matching.#ppcchat

— Greg Finn (@gregfinn) February 5, 2021

I will be interested to see how hard the push to use plain old Broad Match is after this is in full effect.

Cause I feel like that is coming.#ppcchat

— Julie F Bacchini (@NeptuneMoon) February 9, 2021

In a joke that writes itself, Google matched the exact keyword [seo] to the search term “website” as a “close variant.”

— Mark Irvine,a korok just trying to find his friend (@MarkIrvine89) February 9, 2021

Trying to guess the target audience of your competitors on LinkedIn Ads? 🧐
Go the their ads and see the job titles/function/bios and skills of the people who have engage with the ad 👀
Manual process but worth it when clueless about skills/groups to target 🎉

— Andrea Cruz (@andreacruz92) February 9, 2021