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Today’s episode of Marketing O’Clock is brought to you by Upfluence. With Upfluence's all-in-one platform, marketers can streamline their influencer marketing campaigns and scale their influencer programs in no time.
EP. 145
October 23, 2020
Passage Interference: Google May Rank Sections of a Page 1st & Goal in the SERPs
Google announces passage-based ranking, the Department of Justice is suing Google over antitrust violations, and Facebook and Google release new eCommerce features just in time for the holiday season.
- Skip ahead to your favorite segments
- Digital Marketing News
- Take of the Week
- In Case You Missed It
- Lighting Round - Paid & Non Paid
- Working Hard Or Hardly Working
- WTH
- Cool Tool
- Must Read
Google passage ranking, it is not passage indexing
How Google indexes passages of a page and what it means for SEO
https://twitter.com/henshaw/status/1318940325558292482
https://twitter.com/dannysullivan/status/1316822953187631104
Google releases promotions, pricing updates for both advertisers and users this holiday season
Justice Department sues Google, alleging multiple violations of federal antitrust law
Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts
This is called "Ode to Facebook" ❤️
***
There once was a young man that managed ads,
Who hated when half-baked ad-tech made him look bad,
"I've got it!" he said,
"I'll simply never get out of bed,"
And now all his clients are mad.
***#ppcchat #fbadschat (2/2)— Tim Halloran (@timmhalloran) October 13, 2020
Facebook approvals are super slow right now so if you've got a sale, launch, etc coming up next week get your campaigns/ads built out right meow.
— Pamela Lund (@Pamela_Lund) October 21, 2020
- Microsoft Advertising: Automated bidding strategies update
- Google tests local ads in Maps auto-suggest results
GOOGLE ADS: *NEW* You can link GA4 (App + Web & Firebase) to your Google Ads accounts.
Anyone done yet? this has just been spotted now by @ooscarabad on LinkedIn.#ppcchat #ppc pic.twitter.com/CzjsDy9I0m
— Steven Johns (@stevenjohns21) October 21, 2020
People don't give enough credit to LinkedIn Ads - they continue to add more and more settings. Here is a screenshot that shows how to change the conversion window and the attribution model #ppcchat pic.twitter.com/GtsYMhoC2m
— Andrea Cruz (@andreacruz92) October 21, 2020
- Joe Bidens's campaign has been unwittingly funding Breitbart all this time
- TikTok and OpenSlate partner to bring TikTok brand safety solution to advertisers
@gregfinn On this week’s @MarketingOClock ep, you asked why Google Analytics is on version 4. I believe this is GA version timeline:
v1: Urchin
v2: Google Analytics with asynchronous tracking
v3: Universal Analytics
v4: Current— Bobby Kircher 🌴 (@bobbykircher) October 17, 2020
The new Google Tag Manager preview tool works in a new tab and tracks page to page interactions, saving a lot of headaches!⭐️ #gtm #ppcchat pic.twitter.com/yJaNGvQVr7
— Jonathan Ellins (@Jonathan_Ellins) October 16, 2020
- A deeply flawed lawsuit that would do nothing to help consumers
- Amazon launches a program to pay consumers for their data on non-Amazon purchases
💯 One of the best ways to determine if “unchecked power” is in play, is how they communicate to the underlings. I.e., Google’s recent release to advertisers on Search Terms. They just don’t have to communicate well because they know they have ultimate power. 🤔 #ppcchat pic.twitter.com/zOn1hNkXIp
— Kirk Williams (@PPCKirk) October 20, 2020
- PayPal launches new service enabling users to buy, hold, and sell Cryptocurrency
- Podcast listening outlook: The holidays
- Quibi is shutting down six months after the $2billion video service's debut
- Yahoo Groups to fully shut down on December 15, 2020
- Google Play Music stops working on Android, iOS, and web
- Google discontinues the Nest Secure Alarm System
Facebook is testing a Nextdoor-like 'Neighborhoods' feature in Canada
"Facebook’s Neighborhoods feature could allow the social network to display hyper-local ads and gather more data on users." https://t.co/Fxp0uslKkL h/t @MattNavarra pic.twitter.com/uUWnWtUFwP
— Glenn Gabe (@glenngabe) October 21, 2020
Disappointing, but not surprising.#ppcchat https://t.co/9c3KPEpmRU
— Julie F Bacchini (@NeptuneMoon) October 21, 2020
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