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EP. 240
August 19, 2022
Retail As Old As Time. New TikTok Shopping Ads Are A Thing Of Beauty
On this week’s episode of Marketing O’Clock, TikTok shopping ads have been added to your cart! Join us as we checkout the new commerce ad offerings. Then, LinkedIn makes it easier than ever to know your audience with the new Audience Insights feature, YouTube Shorts ads are coming, and Shopify Collabs unlocks a BRAND new revenue stream for influencers.
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It’s also harder (literally, legally) to fire a poor-performing employee than a poor performing agency. I have to assume that is part (certainly not all) of the mix. That’s certainly abused with agency hoppers, but the benefit of it is real for that reason as well. #ppcchat
— Kirk Williams (@PPCKirk) August 17, 2022
I don't know who needs to see this but I've only just noticed that there are Campaign-level columns in Google Ads for how campaigns are setup.
There are columns for the number of eligible:
ads
Responsive Search Ads
ad groups
ad extensions
images+ how many disapproved keywords pic.twitter.com/ILhtXGkzXv
— Chris Ridley (@C_J_Ridley) August 11, 2022
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