On this week’s episode of Marketing O’Clock, U gott A download your Universal Analytics data before July 1, 2024. Plus, is Microsoft’s newest ecommerce campaign one size fits all? Also, YouTube certainly didn’t ‘short’ themselves with their newest Video Reach feature.
This is a legit question & I’d argue that we’ve been responding to it head on for several years now. Regulation, privacy & more complex consumer journeys require fundamental changes. Capabilities must evolve, and AI is a big part of enabling privacy-safe ROAS and measurement.
— AdsLiaison (@adsliaison) May 2, 2023